Origin
Rodwy, where does the name come from?
Well, this is a very personal story between two friends who have invented the name back in 1959. One of them has long left us and so this name somehow is a legacy too. The number '59 therefore plays a large role with Rodwy. The idea to launch a kite fashion brand was born on a calm day with no wind in Djerba, when the founder of Rodwy and his instructor reckoned there was a need for functional and originally designed products for the kite surfer crowd. Rodwy is made by kite surfers for kite surfers. There now is a whole “family” of kite surfers, the Rodwy ambassadors, living the rodwy cult and bringing the message to the world. Rodwy can be just as addictive as kite surfing itself.
We remain a small brand with a big reputation which we continue to shape every day. We are no competition to the large brands out there but a hide out for people who think differently and want to differentiate themselves from the money driven mass market ideology. They seek individuality in the design and function of our products and want to live the difference.
